The official website of Stephen Hawley Martin
Use these recordings to program your subconscious mind for success. However, a word of caution is in order. Since these are self-hypnotic meditations, it is not advisable to play them in a moving automobile or at any time when you wish to maintain fully awakened consciousness. Also, you should know that in the event of an emergency while playing these recordings, you will automatically come to fully awakened consciousness, and regardless of the type of emergency, you will handle it as it should be handled. There is one additional point that may be helpful. At any time during the playing of the recordings, you may bring yourself to fully awakened consciousness by counting from one to five. Always at the count of five, your eyes will open, your mind will clear and become alert, and your entire body will be rested and well relaxed.
Stephen Hawley Martin, a former principal of the advertising agency that created the GEICO Gecko and “Virginia is for Lovers,” has created marketing programs for dozens of clients in just about every business category anyone can imagine. For a modest fee, he will analyze your marketing efforts and produce a roadmap that your agency or in-house staff can follow in order maximize the ROI on what you spend on marketing. Here are a few case history examples that explain how goes about doing so and the results you can expect from his work.
A Hand Tool Rebrand
A prominent brand of hand tools manufactured for use by professional woodworkers and serious do-it-yourselfers was losing market share to cheaper knock-offs. Stephen found a way to give it Martin Brand Power, and that turned the decline in sales around.
Rebranding an OEM
A global business headquartered in London acquired and combined five companies that supplied components to white goods manufacturers. Stephen used the Martin Brand Power process to position the company for success.
Rebranding a High Tech Business
A multinational, multibillion-dollar company had just acquired and merged six software businesses into a new entity with the intention of selling software systems and fixes to mass manufacturers. Stephen’s process indicated that the value proposition the client had selected was not the one with the greatest potential for success.
Rebranding a Healthcare Facility
A major medical center and teaching facility was in the midst of a significant expansion project when Stephen was called in to work Martin Brand Power magic to ensure that ambitious occupancy goals were met. For that to happen, Stephen recommended a complete brand overhaul, and it worked.
Rebranding a Financial Institution
A leading financial institution in a major market had ambitious expansion plans and Stephen was called in to develop the strategy. He found that the bank's image needed a major overhaul and recommended how best to proceed. Stephen's strategy paid off and the bank's goals were not just met, they were exceeded.
Rebranding a Nonprofit Organization
Nonprofit brands compete for dollars and manpower. They compete for contributions as well, and that means they can be compared to publicly traded companies that set out to woo potential stockholders. If they have been in existence for a considerable time, they can lose focus, and when that happens, they can lose support. That was the case with this nonprofit until the Martin Brand Power process was used to help its leadership reestablish it.
A Winning Strategy for a Pro Football Team
Going into its third season, season ticket sales and home attendance were not where they needed to be for this arena football team to make a profit. The team's owner was tired of losing money, and so he called in Stephen to see if he could find a way to get things on track. After doing some research, Stephen developed a plan that turned around what had been a dire situation.